MARKETING BLOG VIDEO

https://youtu.be/X6_UU2N8lNA   REFERENCING: -https://blogmarketing111.wordpress.com/2018/11/22/the-smart-objectives-of-ubers-swot-analysis-2/

Uber Positioning

Positioning Statement To all who need to hail a cab, Uber is an app that provides you with the simplest and most reliable taxi service around. With the touch of a button, a driver can pick you up within minutes. Uber targets itself towards educated young people from ages ranging from 25 to 35 while...

Uber Persona

Welcome to this week’s blog! Today, we are going to discuss our vision of our ideal persona and evaluate them on three segmentations of a market, which are Demographic, Behavioral and Geographic. Our primary target customers would be Millennials, and as you might be a Millennial yourself, you are aware of how we are highly...

The SMART objectives of Uber’s SWOT analysis.

The SWOT analysis is about capitalising your strengths, overcoming weaknesses, exploiting opportunities, and countering threats. Moreover, it is about identifying the most important issues, setting priorities, appraising the options, and taking action. S – Strengths Objective: Maintain its recognition throughout the world. Specific – Uber needs to uphold its remarkable name because it’s the root of its success and...

Marketing research

Uber may not be one of the cheapest transportation methods in Paris, but definitely is one of the safest. According to Uber’s official website, Uber cars use technology to ensure the safety of their riders and drivers before, during and after each ride. As soon as one is online, the vehicle’s trajectory and location are...

Uber’s Competitive Research

Whether you are travelling to the city or to an airport in Paris, Uber prices may vary. Depending on the season, they can be very competitive or much more expensive than taxis. While other criteria, such as waiting time and quality of service, are also important, price remains the primary determinant for many users. The...

Scanning the Macro-Environment

For today’s blog, we are covering the topic of Macro-environmental forces and will be specifically covering the political force. The political force is the political environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society (Kotler, 2017). FIG.1 One of the most significant issues...

The design and thought the process of the advertisement

#CreateYourRide is a chosen message for our advertisement which allows the consumers to understand the personalisation provided by the company. As a user of an Uber, you would want to have a personalised ride to enhance your experience. Uber has a variety of types of transportation for a consumer with specific needs. Therefore, the ride...

The Marketing Mix

  How do the 4Ps manifest in your company? Uber’s implementation of the 4Ps is clear. It provides an app available worldwide connecting passengers and chauffeurs together, promoting themselves by allowing their customers to share promotional codes. The price offered is determined by the distance and depending on the selected car-service. This can be seen...

Corporate Strategic Planning

Uber mission statement: Vision: “Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.” Mission statement: “Transportation as reliable as running water, everywhere for everyone. (Uber. n.d.).” Is it clearly stated or...