Uber Persona

Welcome to this week’s blog!

Today, we are going to discuss our vision of our ideal persona and evaluate them on three segmentations of a market, which are Demographic, Behavioral and Geographic.

Our primary target customers would be Millennials, and as you might be a Millennial yourself, you are aware of how we are highly dependent on technology these days. As Uber is based on technology, it is easily accessible, free of charge and a car can be ordered with just one click. Therefore, let’s discuss our ideal customer for Uber:

Demographic: Aidan is a 27 years old male, which indicates that he is a millennial and has heavy usage of technology in his everyday life. Thus, he has a high presence on social media socially and professionally such as Instagram and Linkedin. On the Instagram platform, he has around 100,000 followers due to his traveling, when he has the chance to. As Aidan’s job is a banking consultant, his income is good. However, it is not enough for his dream of traveling the world.

Behavioral: Technology helps Aidan to find out more ways of affordable traveling and finding out about different promotions. He always seeks out for finding good deals on hotels and transportation at times when he travels outside of his home in New York. He is a high user of Uber app because Uber provides different choices of cars and they have their own price ranges a customer can choose from. Aidan has a good status with Uber as he is at 4.8 stars for rating, which allows him to easily use Uber without any worry.

Geographic: Aidan lives in New York city, and Uber is used often in the US when people are in need of transportation. Therefore, as we are based in Paris, France, and it is a touristic destination, Aidan has always dreamed of visiting Paris. Thus, he is soon to be traveling to Europe, looking forward to his trip.

Measurable: Uber is a big company that provides their services to Simple answer is Millennials and some Gen Z due to their lifestyle choices. For example, our Persona enjoys going out with friends. Therefore, he would rely on Uber to be able to have an affordable ride and get home safe at night-time.  The app is free of charge to download, and it has different price ranges, as you have the power of ordering either a luxury brand car or if you want to save up, request a sharing ride.

Accessible: The app is easily available through “one-click” on the phone and can be downloaded by anyone.

Substantial: Uber has expanded their company to different parts of the world and provides their services in more than one city, in one country.

Differentiable: Uber, Paris differentiates itself by having various service options to their customers starting from the prices to types of cars. A customer can track their ride on the phone as well as being able to cancel the trip at any time, which can’t be done with taxis.

Actionable: Uber chooses comfort and safety for their customers. They aim to be able to attract customers that would trust them with their services. Therefore, they create a market designed for families who are able to travel in one car or people who enjoy to go out at night and having them not to worry about their safety when Uber is available.